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welcome to the journey 

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As the founder of Rosenthal Wine Merchant, Neal Rosenthal has spent more than forty years as an ambassador for the small family-owned domains and artisanal growers behind the world’s finest wines. Decades of intimate contact with the terrain and traditions of Italy, France, and Switzerland have provided Neal with a deep connection to these places and people of extraordinary character. It is from his desire to share this wealth of experience and relationships that Mad Rose Journeys was born. 

The Rosenthal Difference

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Mad Rose Journeys prides itself on providing intimate and unforgettable travel experiences for our guests.

  • We travel with no more than 8 guests 

  • Our Journeys can be customized for couples, family, and friends

  • We specialize in on off-the-beaten path destinations throughout Italy, France, and Switzerland 

  • Our accommodations include luxury and boutique hotels where our clients are often the only guests

the flagship journeys

Neal Rosenthal has drawn on his diverse expertise and close personal relationships to craft a series of fully curated itineraries.

Days include tasting wines, olive oils, honeys, and other specialty products straight from the source, as well as visits to storied cellars and vineyard tours with the vigneron. Nights are spent at Michelin-starred restaurants and intimate bistros in the company of creators. We take our travelers deep into museums, galleries, and histories of enchanting cities. Many of the destinations we visit are open only to us. For that reason that we limit each Journey to 8 guests, and schedule only a handful per year.

Currently on offer are six exclusive itineraries. See below for more information. 

 
 
PILGRIMAGE TO BURGUNDY & THE JURABurgundy, the mecca of those who worship wine, is the centerpiece – but it’s not the only prize in this unique exploration of the wonders of eastern France. The journey begins and ends in Geneva, making its way i…

PILGRIMAGE TO BURGUNDY & THE JURA

Burgundy, the mecca of those who worship wine, is the centerpiece – but it’s not the only prize in this unique exploration of the wonders of eastern France. The journey begins and ends in Geneva, making its way into the rarely visited French Jura.

8 days/7 nights. Begins and ends in Geneva.

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ALTO PIEMONTE, TURIN, & VALLE D’AOSTAOur journey to the northwestern corner of Italy takes us to places not frequented by tourists. This is a land of breathtaking natural beauty and long complex histories. It is a place of grand wines and those …

ALTO PIEMONTE, TURIN, & VALLE D’AOSTA

Our journey to the northwestern corner of Italy takes us to places not frequented by tourists. This is a land of breathtaking natural beauty and long complex histories. It is a place of grand wines and those more humble, rich and complex cuisine, and memorable architectural and cultural landmarks.

8 days / 7 nights. Begins and ends in Milan.

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TOUR DU MONT BLANC

Wine, dine and ski with Neal Rosenthal and his growers in a one-of-a-kind experience on the best slopes of France, Italy and the Swiss alps.

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UNDISCOVERED PROVENCEOur journey through Provence will take us to its less frequented side revealing a world abundant with stimuli for all the senses. 8 days / 7 nights. Begins and …

UNDISCOVERED PROVENCE

Our journey through Provence will take us to its less frequented side revealing a world abundant with stimuli for all the senses … wine and food; art and nature; sea and hills; countryside and city.

8 days / 7 nights. Begins and ends in Marseille.

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THE WHITE TRUFFLE ADVENTUREOn this very special late Autumn journey to Piedmont and the Langhe you will taste the area’s great foods and wines and experience its culture during the height of the white truffle season. For seven days and six nights, w…

THE WHITE TRUFFLE ADVENTURE

On this very special late Autumn journey to Piedmont and the Langhe you will taste the area’s great foods and wines and experience its culture during the height of the white truffle season. For seven days and six nights, we will visit the region’s best artisans of food and wine, people with whom we have long personal relationships, who will open their doors to us.

8 days / 7 nights. Begins and ends in Milan.

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GASTRONOMAD

A brand new Mad Rose Journey makes its debut this fall with an immersive 8-day culinary tour through Northern Italy’s most unforgettable dining experiences.

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Once you have registered for a Journey, we will speak with you in depth about your travel preferences. We are happy to tailor scheduled activities to your habits and abilities, and to consider what elements of the Journey you might like to explore in greater depth.

 
 

the CHEF NOMADE program

Crafted for the ultimate gourmand, this exclusive experience at Neal’s hideaway in the Jura elevates the worlds of food, wine, and luxury travel to an art form.

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The Chef Nomade program celebrates the food, wine, culture, and natural beauty of the Jura region in northeastern France. We invite world-renowned chefs as well as emerging talents to join us at La Closerie, Neal’s seventeenth century maison d’hotes in Arbois. There, they create an immersive food program for our guests based on their interpretation of local products, sources and traditions.