Discover the Undiscovered

Experience Europe’s wine and food capitals with unprecedented access.

TRAVEL LIKE A WINE MERCHANT

One-of-a-kind travel itineraries planned by Neal Rosenthal

THE WHITE TRUFFLE ADVENTURE

Savor Piedmont’s most exclusive gems

PILGRIMAGE TO BURGUNDY & THE JURA

Alluring and unforgettable — the romance of Burgundy and the Jura awaits

WELCOME TO THE JOURNEY

As the founder of Rosenthal Wine Merchant, Neal Rosenthal has spent more than forty years as an ambassador for the small family-owned domains and artisanal growers behind the world’s finest wines. Decades of intimate contact with the terrain and traditions of Italy, France, and Switzerland have provided Neal with a deep connection to these places and people of extraordinary character. It is from his desire to share this wealth of experience and relationships that Mad Rose Journeys was born. 

THE MAD ROSE JOURNEYS DIFFERENCE

  • We travel with group sizes of no more than 8 participants

  • We can tailor exclusive experiences for couples, families and friends.

  • We specialize in off-the-beaten path destinations throughout European’s most historic wine regions

  • Our accommodations include luxury and boutique hotels where our clients are often the only guests

  • Our refund policy provides flexibility.

the flagship journeys

Neal Rosenthal has drawn on his diverse expertise and close personal relationships to craft a series of fully curated itineraries.

Days include tasting wines, olive oils, honeys, and other specialty products straight from the source, as well as visits to storied cellars and vineyard tours with the vigneron. Nights are spent at Michelin-starred restaurants and intimate bistros in the company of creators. We take our travelers deep into museums, galleries, and histories of enchanting cities. Many of the destinations we visit are open only to us. For that reason that we limit each Journey to 8 guests, and schedule only a handful per year.

We invite you to discover our 2025 travel experiences below.

SPAIN

Introducing The Spanish Palette: Echoes of Iberia

A new journey of wine, culture and unforgettable moments taking off this September.

8 days/7 nights

FRANCE

  • pilgrimage to burgundy & the Jura

    Burgundy, the mecca of those who worship wine, is the centerpiece – but it’s not the only prize in this unique exploration of the wonders of eastern France. The journey begins and ends in Lyon and continues into the Jura.

    8 days/7 nights. Begins and ends in Lyon.

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  • UNDISCOVERED PROVENCE: WINE, FOOD & WILD BEAUTY

    Our journey takes us through Provence’s less frequented side, revealing a world abundant with stimuli for all the senses … wine and food; art and nature; sea and hills; countryside and city.

    8 days / 7 nights. Begins and ends in Marseille.

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ITALY

  • PLEASURES OF PIEDMONT

    Our journey to the northwestern corner of Italy takes us to places not frequented by tourists. We will share magical experiences in Lago d'Orta, Torino, and the Valle d'Aosta as we discover lands of breathtaking natural beauty and long complex histories. It is a place of grand wines, unforgettable cuisine, and memorable architectural and cultural landmarks.

    8 days / 7 nights. Begins and ends in Milan.

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  • white truffle adventure

    On this very special journey to Piedmont and the Langhe you will taste the area’s great foods and wines and experience its culture during the height of the iconic white truffle season. For one week, we will visit the region’s best artisans of food and wine, embark on a truffle hunt with a master hunter, and seek out the region’s most exclusive experiences.

    8 days / 7 nights. Begins and ends in Milan.

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  • *NEW* A TASTE OF ITALY

    This immersive culinary journey takes you through Italy’s diverse dining landscape. Indulge in a whimsical exploration of terroir, savoring regional wines, pastas, pizzas, olives, and more. Meet some of Rosenthal Wine Merchant's finest growers, uncover talented food artisans in unexpected locales, and dine in delight.

    9 days/8 nights. Begins in Florence and ends in Naples.

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  • "I have been on numerous trips around the world and this trip to Burgundy stands out as one of my favorites." - Heather B.

  • "We had such a magical trip … I can’t believe how much ground we covered in such a short period of time." - Mike F.

  • "THE CLOSE RELATIONSHIP THAT THE TEAM, AND NEAL IN PARTICULAR, HAVE BUILT UP WITH THE PRODUCERS IN THE AREA GAVE US A VERY PERSONAL VIEW OF WHAT LIES BEHIND THE MARVELOUS WINES AND FOODS WE ENJOYED. IT WAS A THOROUGHLY ENJOYABLE EXPERIENCE IN EVERY ASPECT." - David & Bridget

  • "I expect to be absorbing the personal impact on my tastes for some time, much in the same way that the Burgundy, Jura trip continues to affect my choices." - Richard h.

Follow us on Instagram

Jura exploration on our Académie program based at @closeriedescapucines in Arbois 💚
A wrap-up from our most recent Pleasures of Piedmont Journey taking us across Northern Italy from the Lakes, through the Langhe and into the Alto Piemonte! Spritz time in Orta with breathtaking views of San Giulio island behind us Honey tasting ch
A sampling of our #Bordeaux favorites of the moment, as shared in our MRJ newsletter this week 🍷
Almost harvest in Burgundy…. while already underway in some regions of France, Burgundy is playing the waiting game at the moment as grapes soak in their final days of sunshine before the vendanges begin in the coming 10 days. An exciting time
MEET OUR TEAM 🍷 Simone’s greatest passion is introducing travellers to the less-discovered places of culture and tradition in Italy, his native country. He was born and raised in Ivrea, a small town with a great industrial design history at th
After decades of bringing the wines of the Jura to the world, today Neal invites the world to visit the Jura at his 18th century chambres d’hôtes, La Closerie des Capucines and Le Clos du Rosier. Wine discovery programs offered year round
François Bitouzet of Domaine Bitouzet-Prieur, a family estate that has been with the Rosenthal Wine Merchant portfolio for more than three decades, received us in his Volnay vineyards and Meursault cellar with @indagaretravel for a private gro
Behind the scenes! Sneak peek of a fun project with @indagaretravel and one of @rosenthalwinemerchant’s wonderful growers, Meursault-based @francoisbitouzet of @bitouzetprieur 🌱🌱🌱
Green season! It has been a rainy Spring and the growing season has taken off in the vineyards. We are looking forward to sunnier days and hosting in France and Italy in the coming month to taste the latest vintages and make our impressions of the ne
An immersion into the flora and fauna of the Jura is an integral part of understanding the terroir of this region. We begin our Académie wine education programs and our Journeys with a nature hike with our local naturalist guide, Jean Baptiste
Murano glass experience in Venice. Our first Journey to Venice is a wrap and we are looking forward to offering more experiences here… more photos to come of our enriching visits both culinary and cultural. #venezia #venicebiennale #murano