our story

As the founder of Rosenthal Wine Merchant, Neal Rosenthal has spent more than forty years as an ambassador for the small family-owned domains and artisanal growers behind some of the world’s finest wines. Decades of intimate contact with the terrain and traditions of Italy, Switzerland, and France have provided Neal with a deep connection to these places – and the sights, tastes, people, and secrets that give them their extraordinary character. It is from his desire to share this wealth of experience and relationships that Journeys was born. 

Mad Rose Journeys offers unrivaled access to some of the most exclusive experiences in the world. As our travel companions, you will have the opportunity to sample food, wine, and produce so rare it may not be available for sale, explore local cuisine under the guidance of globally renowned chefs, and learn from the craftsmen and artisans who live and work in Europe’s most storied culinary regions. We invite you to meet the producers – Neal’s extended family – while tasting their creations directly in their company. Revel in their stories and matchless insight while immersing your senses in the glorious results.

Through this fusion of food, wine, culture, and the natural world, Journeys imparts an intimate understanding of the terroir – that is, the particular character of a region that is inseparable from everything it produces. As your guides, we will not only escort you through our favorite places, but unlock the door to our entire world and invite you inside.

our values

Neal has spent his life working with the people who make some of the world’s most unique and challenging wines. This journey gave rise to a set of core values that guide the Experiences: to Value the Artisan, Respect Nature, and Inspire the Imagination.

1

VALUE THE ARTISAN

Journeys by Neal Rosenthal highlights the artisan, for without the talent and dedication of the artist, the craftsman, and the entrepreneur, our culture is less rich and varied. Recognizing and supporting the small family enterprise is at the core of what we do.

2

RESPECT NATURE

Appreciating the seasonality, capriciousness, joy and occasional misery of our natural world is a precious element of the Journeys experience; it provides deep insight into the daily ebb and flow of activities in the agricultural sphere.

3

INSPIRE THE IMAGINATION

The intricate tapestry of a Mad Rose Journey should light the flame of curiosity and expose the traveler to new and stimulating encounters, all in the hope of creating a new, more encompassing view of our world and those who travel within it.